The project addresses different lines of research associated with certain research projects, such as:

• Analysis of tourist behavior through georeferencing.
• Cross-cultural analysis of tourists.
• Sustainable tourist destinations.
• Effectiveness of personal and impersonal tourist sources in social networks.
• Impact of COVID-19 on perceived risk.
• Tourist behavior and communication of sanitary standards.
• Information and communication technologies including artificial intelligence and augmented reality, in tourism communication.
• Analysis of the smoking imaginary in television programs.

https://tourmarketing.net/