MarkTech Research Group is a research group that combines innovation, creativity and academic excellence to lead the way in the field of marketing and new technologies.  

The research team specialises in the design and execution of research projects and contracts focused on market research, communication strategies, digital marketing and the neuroscience of consumer behaviour. We want to help our clients make informed decisions and stand out in a competitive environment.

Research areas:

• Digital marketing
• Marketing analytics
• New tools and neuroscience applied to the study of the consumer
• Marketing communication
• Research methodology
• Point-of-sale marketing and logistics
• Image and reputation
• Environmental sustainability
• Tourism

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